About
I’ve spent nine years inside the systems I now audit.
Not observing from an agency. Building — the functions, the lifecycles, the reporting leadership actually reads. That’s the difference between advice and evidence.
The pattern: build the function that didn’t exist yet
Twice in my career I’ve been the person hired to create the operations function from scratch — first as a founding RevOps contributor at ScreenCloud, then building and leading the Marketing Operations function at Syncron, a global B2B SaaS company, where it has since merged into a unified RevOps team.
Building from zero teaches you something audits from the outside never can: where systems actually break. Not in the CRM settings — in the handoffs. The MQL definition nobody re-agreed after the ICP changed. The routing rule from three admins ago. The attribution model everyone quietly corrects in a spreadsheet before the board meeting.
Along the way I’ve run HubSpot and HubSpot + Salesforce stacks through migrations, integrations, and re-architectures; designed lead lifecycles that both marketing and sales signed; and more recently built AI-enabled ops workflows that do in hours what used to take a team-week.
Today I split my time between leading MOps at Syncron, serving as Head of Revenue Operations at SignalForge — an AI-native GTM consultancy — and working directly with a small number of B2B SaaS teams through the Pipeline Leak Audit. Deliberately small: no bench, no juniors, no handoffs.
Career
Where the evidence comes from
- Syncron · currentSenior Manager, Marketing Operations
Built and led the MOps function; now part of a unified RevOps team. Lifecycle design, attribution, data governance, and AI-enabled workflow builds at global scale.
- SignalForge · currentHead of Revenue Operations
AI-native GTM consultancy founded by Luke Farrugia. RevOps leadership across client engagements.
- ScreenCloudFounding RevOps contributor
Helped stand up revenue operations from scratch in a scaling SaaS business — lifecycle, routing, reporting foundations.
- Varnish Software · Transport Exchange GroupMarketing & revenue operations roles
The foundational years: CRM administration, campaign operations, and the first hard lessons in what breaks between marketing and sales.
Luke Farrugia — Founder, SignalForge · former VP Marketing, ScreenCloud (managed Emmanuel directly)“I hired Emmanuel as my Senior Operations Manager at ScreenCloud, and was immediately blown away by his fantastic ability to see both the direct need in front of him, and the greater impact and possibility beyond.”
Work with me
One clear starting point. One person. No bench.
Every engagement starts with a free 30-minute pipeline health check — you leave with something useful either way.
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