About
I’ve spent nine years inside the systems I now audit.
Not observing from an agency. Building — the functions, the lifecycles, the reporting leadership actually reads. That’s the difference between advice and evidence.
The pattern: build the function that didn’t exist yet
Several times over my career I’ve built, rebuilt, and evolved the operations functions revenue teams run on. At ScreenCloud I was Senior Manager, Marketing Operations — and when the company created a RevOps function, I helped build it while continuing to run MOps. At Syncron, a global B2B SaaS company, I built and led the Marketing Operations function, which has since merged into a unified RevOps team.
Building them from the inside teaches you something audits from the outside never can: where systems actually break. Not in the CRM settings — in the handoffs. The MQL definition nobody re-agreed after the ICP changed. The routing rule from three admins ago. The attribution model everyone quietly corrects in a spreadsheet before the board meeting.
Along the way I’ve run marketing and revenue stacks across a range of tools — my deepest work in HubSpot and HubSpot + Salesforce, and the wider GTM tooling around them (enrichment, routing, analytics and outreach) — through migrations, integrations, and re-architectures; designed lead lifecycles that both marketing and sales signed; and more recently built AI-enabled ops workflows that do in hours what used to take a team-week.
Today I split my time between leading MOps at Syncron, serving as Head of Revenue Operations at SignalForge — an AI-native GTM consultancy — and offering a small number of Pipeline Leak Audit slots to B2B SaaS teams. Deliberately small: no bench, no juniors, no handoffs.
Career
Where the evidence comes from
- Syncron · 2025–presentSenior Manager, Marketing Operations
Rebuilt the Marketing Operations function from the ground up; it now sits within a unified RevOps team. Lifecycle design, the HubSpot + Salesforce data layer, attribution and pipeline visibility, and AI-enabled workflow builds at global scale.
- SignalForge · 2025–presentHead of Revenue Operations
AI-native GTM consultancy founded by Luke Farrugia. RevOps leadership across client engagements — GTM alignment, revenue architecture, and value engineering.
- ScreenCloud · 2023–2025Senior Manager, Marketing Operations
Led Marketing Operations and became a founding contributor to the RevOps function when the company formed it — shared data models, lead scoring and ABM, attribution, and cross-functional lifecycle processes.
- Varnish Software · 2021–2023Marketing CRM Manager
Owned CRM strategy and marketing automation for a B2B open-source technology company — segmentation, nurture flows, campaign reporting, and the HubSpot–Salesforce integration.
- Transport Exchange Group · 2017–2021Marketing & growth — three roles, 4.5 years
The foundational years, from Digital Marketing Specialist to Marketing Automation & Growth Specialist: owned HubSpot end to end, ran lead gen across PPC, SEO and organic, and built the full-funnel reporting behind it.
Luke Farrugia — Founder, SignalForge · former VP Marketing, ScreenCloud (managed Emmanuel directly)“I hired Emmanuel as my Senior Operations Manager at ScreenCloud, and was immediately blown away by his fantastic ability to see both the direct need in front of him, and the greater impact and possibility beyond.”
Work with me
One clear starting point. One person. No bench.
Every engagement starts with a free 30-minute pipeline health check — you leave with something useful either way.
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