What a Pipeline Leak Audit actually delivers

A Pipeline Leak Audit delivers one thing above all: a clear, ranked answer to the question “where are we losing pipeline, and what’s it worth to stop?” Not a tidier CRM, not a list of best practices — a specific map of your leaks with the biggest one named first. Here’s what that looks like in practice.

A mapped funnel, end to end

The audit starts by tracing the actual path revenue takes through your business — from first touch to closed won and beyond — and marking every point where ownership changes hands. Those handoffs are where pipeline leaks, and most teams have never seen theirs laid out in one view. The map alone tends to surface problems people had felt but never located.

A ranked list of leaks, with the cost of each

Every leak found — an unrouted segment, a broken qualification bar, stale-deal padding, attribution that misleads spend — is quantified as honestly as the data allows and ranked by what it’s costing you. This is the core deliverable. You don’t get twenty things to fix; you get them in order, so you can start where the money is.

A prioritised fix list you can actually run

For each leak, a specific, practical fix — scoped so your team can execute it, not so you’re dependent on me to. Some are same-week seatbelt changes; some are larger rebuilds. The list tells you which is which, so you can sequence realistically.

The honest scope — and its limits

It’s fixed fee, fixed scope, and deliberately bounded. An audit is a diagnosis, not an implementation; it tells you where to dig, and hands the shovel back to you. If what you need is someone to do the fixing over months, that’s a different engagement, and I’ll tell you so rather than stretch an audit to fit.

I keep the price on the Audit page rather than here, but the shape is simple: fixed fee, two weeks, a ranked map of your leaks and how to close them.

Is it right for you?

If you suspect you’re leaking pipeline but can’t name where, and you have a team who can act on findings, it fits. If you already know exactly what’s broken, you need execution, not a diagnosis. The quickest way to find out is a free 30-minute health check — if an audit isn’t warranted, I’ll say so.

Related reading

See when a two-week audit beats a six-month retainer and most “RevOps audits” are just CRM cleanups.

One of a growing set of field notes from ohuruogu.com — practical RevOps and marketing-ops insights drawn from the systems I run, not theory. Browse the Insights hub · About the practice · Connect on LinkedIn

Recognise this in your own pipeline?

The Pipeline Leak Audit finds where qualified demand stalls between marketing and sales — and gives you a costed, prioritised fix plan in three weeks.