Insights
Notes from the ops room
Practical writing on lead lifecycle, data trust, and AI in revenue operations. Everything here comes from systems I’ve actually run — no thought leadership about tools I’ve never logged into.
Articles
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Sales pipeline stages explained (with clear exit criteria)
The standard B2B SaaS sales pipeline stages, what each one means, and the exit criteria that stop deals from sitting in the wrong stage. Plain and practical.
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What is RevOps? A plain-English primer for B2B SaaS
What revenue operations actually is, in plain English — what RevOps does, why it exists, and how it differs from sales ops and marketing ops. No jargon.
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